From Concept to Production — Turning Your Ideas Into Products That Are Ready to Manufacture

Crafting steel with purpose

Nicholas Reeder Designs sits right at the intersection of industrial design and complex system design. I engineer products that leave a lasting physical footprint on the world. From bespoke, raw-steel furniture fabrications to high-momentum hybrid movements like The 100k Hustle and The Kinetic Schema

Experience Matters

Good design hits that sweet spot right where structural utility meets aesthetic permanence. I'm all about taking raw, complex concepts and distilling them into highly manufacturable, production-ready physical products. Whether it’s robust steel furniture systems or technical consumer hardware, my workflow prioritizes precision engineering, local supply chain optimization, and clean architectural forms.

Work

Industrial & Product Designer | Melbourne, AUS

Founder & Principal Designer | Nicholas Reeder Designs

2019 — Present

Running an independent design practice delivering bespoke furniture systems, structural fabrications, and specialized consumer goods.

The Scope: End-to-end product development, taking things from early concept sketches right through to delivering finalized manufacturing packages for complex commercial rollouts.
Core Focus: Merging raw Australian materials (think mild steel and custom finishes) with minimalist, high-end aesthetics optimized for local fabrication.

Founder & Race Director | The 100k Hustle

2025 — Present

Established and managed the operational strategy, branding identity, and community engagement for a premiere regional endurance event.

Overlapping design thinking with event architecture, data tracking, and visual touchpoints across both digital and physical mediums.

Industrial & Product Designer | Industrial By Nature

2019 — Present

Designing distinctive structures that support movement, encourage interaction, and add long-term value to the environments they belong to.